Although the definition of
“trade dress” is not specifically found in any IP laws of Korea, trade dress is
protectable under the Unfair Competition Prevention and Trade Secret Protection
Act ("UCPA").
In particular, the UCPA
catch-all provision, Article 2(1)(j) protects a party's right to profit from
work and intellectual property that it has produced at considerable effort or
investment by prohibiting the unauthorized commercial use of such work and IP by
others in a manner that contravenes fair trade practice or competition order.
Under the UCPA's
"catch-all" provision, a party may not interfere with another
person's right to profit by appropriating for one's own business use, without
authorization, anything which the other person produced through considerable
effort and investment in a manner that contravenes fair commercial trade
practice or competition order.
This is general and broad
to define any acts of unfair competition such as imitating the appearance of
another person's product (i.e., the product's shape, pattern, color, gloss, or
a combination of these attributes).
On September 21, 2016, the
Korean Supreme Court (Case No. 2016Da229058) affirmed that the below trade
dress of bakery shop is protectable under the UCPA's "catch-all"
provision. The Court held that a bakery shop's general appearance (including
the logo, outdoor signage and indoor layout) and other trade dress elements should
be protected under the UCPA's "catch-all" provision.
This
case is the first case that the Supreme Court specifically recognized the
protection of such rights in shop interior and outdoor decorations under Korean
law. The defendants were enjoined from unfair business practices by free riding
on Seoul Lovers' goodwill, thus meeting the requirements of Article 2(1)(x) of
the UCPA. By affirming this decision, the Supreme Court has clearly signaled
that the High Court's interpretation was correct, and that trade dress in shop
decorations can be protected in Korea under the UCPA. The court ordered defendants
a permanent injunction on the manufacture and sale of the infringing products
and damages.